http://keithbates.blogspot.com Striving to be the ONE site for Chicago-area technology Viral Marketers 2006-10-20T13:37:30Z en-US http://keithbates.blogspot.com/archives/2006_10_20_keithbates_archive.html#116135037864488642 Having trouble grasping the difference between Word of Mouth Marketing and Networking. Read this! The message today was inspired by a conversation held recently with the head of marketing for a large consulting firm. Her comment, in essence was, “what’s Keith 2006-10-20T12:54:00Z http://keithbates.blogspot.com/archives/2006_06_27_keithbates_archive.html#115141152413679218 There will be a 90 day hiatus in the publishing of this weblog while I adjust to the death of my wife of 46 years on May 23. However, before I depart for the summer I’d like to comment on the recent WOMMA conference in San Francisco … and ask for help i Keith 2006-06-27T11:11:00Z http://keithbates.blogspot.com/archives/2006_04_23_keithbates_archive.html#114579774118852010 Headline from Marketing Sherpa … “Happy tenth birthday to viral online marketing.” Get the Special Report! As most of you readers know from this monthly blog, or my site-posted white paper on WOMM, the starting point for today’s interest in word of mout Keith 2006-04-23T12:55:00Z http://keithbates.blogspot.com/archives/2006_03_16_keithbates_archive.html#114251602237391339 For many word of mouth practitioners Influencer Relations represents a critical component, but where do you start? Let’s begin with Messaging! I’d like to share a recent client experience of mine to give you some insights as to the process of Messaging Keith 2006-03-16T13:28:00Z http://keithbates.blogspot.com/archives/2006_02_10_keithbates_archive.html#113961073346983604 Three secrets revealed: 1) What is the ULTIMATE question to ask a customer? 2) Why is it critical to INNOVATE FOREVER? 3) What are the four steps to IGNITING customer evangelists? 1) THE ULTIMATE QUESTION: Where do the evangelists come from who enable w Keith 2006-02-10T22:08:00Z http://keithbates.blogspot.com/archives/2006_01_07_keithbates_archive.html#113666351295745815 Happy New Year! If you missed the December blog please scroll down to “Accelerated Contagion makes its debut…finally” and explore my first viral. As for this year we’re starting out with a book review, and a trip to New Orleans. Connected Marketing ex Keith 2006-01-07T16:10:00Z http://keithbates.blogspot.com/archives/2005_12_07_keithbates_archive.html#113396666379654812 December 3, 2005 Accelerated Contagion Viral makes its debut…finally. We have been buried under work and new accounts since July and had to put development of our viral for Accelerated Contagion on a back burner. With the Christmas holidays pending Keith 2005-12-07T14:43:00Z